IDEALIZED DESIGN. Creating an Organization’s Future. Russell L. Ackoff. Jason Magidson. Herbert J. Addison. Prentice Hall. In this chapter, we look at the stages in idealized design because success .. of the GM Strategic Initiatives group, who worked with Ackoff on problems at GM. by Herbert J. Addison, Jason Magidson, Russell L. Ackoff Russell Ackoff, and leading practitioner Jason Magidson, Idealized Design covers every facet of this .

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Here I was able to save credibility a bit because I knew the head of the psychology department at the labs.

We noted suggestions on a pad mounted on an easel. What do you think are the most important contributions we have ever made to this development? All eyes turned to it, and there he was.

Idealized Design: Creating an Organization’s Future [Book]

We continued to add to this list for several weeks, ending with just more than ninety properties we wanted a phone to have. They desifn to be fresh out of school, still wearing their intellectual diapers. About ten minutes after the hour, the door to the room squeaked open.

We did not want to take the time to explain. Appeals against a federal court ruling striking down the Affordable Care Act could pave the way for full-fledged health care reforms, say experts Sponsored Content Laying the Groundwork: Then he suddenly straightened up, his normal color seemed to return, and he broke out in a great big belly laugh.

I called him using the phone in the room. What have you been doing? He wanted to unload all of his results on me. Therefore, gentlemen, we are going to begin by designing the system with which we would replace the existing system right now if we were free to replace it with whatever system we wanted, subject to only two not-very-restrictive constraints.


By removing the constraints we clear our minds to think creatively. Each group will select a representative to meet with other representatives at least once a week to discuss interactions.

Idealized Design — To solve a problem, start with the ideal solution

Russell Ackoff, a pioneer of systems thinking, has formulated the latter approach and calls it Idealized Design. He exploded at the end of the line. We noted, however, that we had designed nothing yet, so decided to try our hands at it. Idwalized room idealize dead silent. A phone that comes with me wherever I am, not one I have to go to in a fixed location. The first few were as follows:. An amazing thing happened; in less than an hour, we found a way, conceptually, to reduce, if not eliminate, such errors.

Idealized design is a way of thinking about change that is deceptively simple to state: In solving problems of virtually any kind, the way to xckoff the best outcome is to imagine what the ideal solution would be and then work backward to where you are today. The other constraint is that the design must be capable of surviving the current environment.

The next one offered was multiplexinga way of transmitting multiple conversations simultaneously over one wire. How to Dissolve Tomorrow’s Crisis Things will happen between now and then that will affect our goals and objectives.


Idealized Design solves problems by first thinking about the ideal solution and then working back from there to today. If the number on the register was wrong, one would press the red button in the corner. The handheld calculator was not yet available. The first few were as follows: He was obviously very upset. We were furious but decided to let it pass for the time being. We decided to list the properties we wanted a telephone to have.

The vice president was not there yet. He once again asked when it has been introduced. However, applying the process involves not only discarding old mindsets that inhibit creative thinking but knowing the steps that we have learned work best in applying it. We decided to go to work on this. These properties became very complicated near the end. It so happened that on the day of my visit he and other managers had been summoned to an important — but last-minute — conference by the vice president of Bell Labs.

None of the structures they used to have exist anymore.

Idealized Design: Creating an Organization’s Future

That wrong-number stuff was not as interesting as the buttons. Sign in Get diealized. Among these are touch-tone phones, consumer ownership of phones, call waiting, call forwarding, voice mail, caller ID, conference calls, speaker phones, speed dialing of numbers in memory, and mobile phones.