EPRG Framework or Orientations Of International Marketing. The form and substance of a company’s response to global market opportunities depend greatl . EPRG framework in international marketingDr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internati. Dr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internationalisation of firms, cities and other institutions.

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When company is small and is not in position to invest heavily in overseas operations, it is better for it to identify countries which have characteristic similar those of home country and export to them. This approach appears most appropriate when overseas sales volume is insignificant compared to the total sales of the firm.

By clicking “Sign up” you indicate that you have read and agree to the privacy policy and terms of service. The polycentric orientation is the opposite of ethnocentrism. They provide for improved coordination and control.


Orientation towards international operations by a company, which consider export market has no difference with domestic market and hence applies domestic market techniques with overseas market. Comment Name Email Website. See all related question in M. Every participating country is treated solely and individual strategies are carried out.



This framework addresses the way strategic decisions are made and how the relationship between headquarters and its subsidiaries is shaped. There are many ma On the incomes that interrnational hav Advance Tax epr to paying a part of your taxes before the end of the financial year.

On the incomes they have earned themselves. The different tax authorities and their functions are outlined below: A firm tries to adopt globalized marketing, formulates an integrated marketing mareting for across the globe. For a manufacturing firm, ethnocentrism means famework markets are viewed as a means of disposing of surplus domestic production.

Leave a Reply Cancel reply Your email address will not be published. One of the most striking trend in business, in recent years, has been growing internationalisation of business. The trend of more and more internationalisation of business has thrown many challenges to international marketer. The EPRG framework provides guidelines for the type of orientation a firm may have towards external marketing.

Geocentric approach may prove more successful in areas such as production and research than in marketing. In this approach, marketing strategies are framed out as per the situation of the host country the country where subsidiary is situated.

The major drawback of this mind set is that it results in cultural short-sightedness and does not promote the best and brightest in a firm. Not only is global trade is growing at framesork rate, but techniques of overseas marketing is also becoming more diversified and sophisticated. It is generally viewed as economical and manageable.


In these companies, opportunities outside the home country are ignored. A Niche Marketing is a small segment of market ignored or not properly served by large players. These stages are discussed below. Ethnocentric companies that do conduct business outside the home country can be described as international companies, they adhere to the notion that the products that succeed in jnternational home country are superior and, therefore, can be sold everywhere without adaptation.

When they look to new markets they rely on what they know and seek similarities with their own country. Today in the era of globalization, this approach is not popular. I am a mother of a lovely kid, and an avid fan technology, computing and management related topics.

Skip to content info commercestudyguide. However, this approach is not suitable for companies which are planning to extend their international operations in a big way. There are four types of orientations or framework towards international marketing:.

Orientation towards international operations by a company, which consider each market differ from other and hence applies different technique in different market. The calculation of taxable income is done for the individual who is an Indian resident.

These people or companies believe that the home country is superior.